Blog Summary: Are you looking for the right location to firmly launch and start your restaurant business? Then, go through this blog to know about the smart ways and tips to choose the best location for a restaurant that would suit your business.
Running a restaurant is the most profitable business. With numerous people wanting to try out different cuisines and munch and relish a good meal every now and then, restaurants are sure to do well. But the question of whether your restaurant business will yield good ROI and profits depends on how well you run your restaurant business. To run a successful restaurant to the best of your ability, you need the right location to establish your business. If you are wondering how to choose the best location for your restaurant, then this blog will help you out. Read through to know more.
Why does your restaurant’s location matter?
Did you know that one of the major reasons why a restaurant business might flourish is because of the right and best location? And one of the other reasons why a restaurant might fail is because of the wrong location. The location of your restaurant plays a major role in deciding the overall footfalls, reach and sales of your restaurant. A restaurant and its reputation depend largely on the place in which it is located. The location and neighborhood influence your restaurant’s vibe to large extents and is a direct representation of the visitors it will attract. The best location for a restaurant ensures a good profit and ROI.
Tips to Choose the Best Location for your Restaurant
1. Demographics and Target Customers of the Location
When you are looking to launch your restaurant in a place, the first thing you need to take into consideration is if it will suit your target customers. Research the demographics of the location of the restaurant well before you could move about getting a space.
If your aim is to launch a trendy cafe, then launching it in a location that has many colleges can be the right choice as the cafe will attract the students crowd. If your restaurant is an expensive multicuisine restaurant, then launching it in a posh and happening area would do good—likewise, research about the location and the potential customers to find the best location for the restaurant.
2. Accessibility of Goods, Water, and Manpower
To run an effective business, the flow of goods is a pivotal factor next to the capital. In running a restaurant, we all know that there needs to be a constant flow of fresh goods like groceries, meat, water flow and more for the smooth running of the business.
It is best if the location where your business is located has all these entities intact. Make sure that the place where your restaurant is located is easily accessible to your employees and staff. It is best to hire employees in the same or nearby location as your business.
3. Visibility, Space, and Parking
The visibility of your restaurant plays a major role in how accessible it is to your customers. The front look of your restaurant should be clearly visible on the lane for your customers to find your restaurant easily.
It is also necessary that your restaurant has a wide space for a streamlined flow of work and an adequate parking space. Always make sure that the parking space is wide and can accommodate numerous vehicles. Visibility and parking space of the restaurant are the key things to keep in mind in choosing how to choose the best location for a restaurant.
4. Research your Competitors
This is one of the most important tips to choose the best location for a restaurant. Imagine you are launching an Italian restaurant. Launching it in a location where there are three other Italian restaurants may not work well for your business.
So, it is best to analyze the competitors of the location well before deciding to launch your restaurant. Make sure that your restaurant and what it has to offer is unique to the location to derive better reach and profit.
5. Location Depends on the Budget of the Restaurant Space
The budget of the restaurant is one of the key factors in choosing the location. See that you get the best space for your restaurant at the right location at an optimal price. Also, just because a restaurant space is available for a lesser price, don’t settle in terms of quality and location. It is better to get a good restaurant space in a happening location for an optimal price than a poor one in a bad location for a cheap price. This is one of the tips to choose the best location for a restaurant.
6. Position of the Restaurant in the Complex Building
If you are aiming to launch the restaurant in a complex building, you need to notice the location of the restaurant space in the complex. See whether it is in a place where the visitors can access easily, and you have a good footfall. Also, it is necessary to make sure that the amenities offered in the complex facilitate a good flow of work and carrying out business for your restaurant.
7. Amenities Offered in the Restaurant Space
There are numerous amenities that are required in running a restaurant business. Choose the space which has the amenities as per the requirements of your business. Your restaurant should have all the basic amenities like freight loading, proper electricity, water accessibility, hygiene and sanitary measures, free WIFI and more. Ensure that these amenities are intact.
How MOI is the Perfect Location for your Restaurant
Market of India is the right commercial outlet for your restaurant. Market of India is India’s first and largest retail and wholesale market. Market of India is located in SPR city, Binny mills. Market of India has a built-up area of 54,00,000 sq. ft.
- Market of India has 9+ markets and nearly 5,000 shops on its premises.
- Market of India is expected to receive 40,00,000 footfalls per month. This will ensure great sales for your restaurant business.
- The restaurant space has access to numerous world-class amenities like high-end security features, 24 access points, unlimited Wi-Fi, energy-efficient systems, speed elevators, freight lifts, adequate parking spaces and much more.
- Market of India is the one-stop solution for giving your restaurant business a global reach and putting it out there in the international market. Thereby enabling a maximized reach, visibility and profits for your business.
Hope the above gave you an idea on tips to choose the best location for a restaurant. If you are looking for the best location for your restaurant, then Market of India is your solution as it satiates all your needs. Are you willing to buy a restaurant space? Then reach out to us. Shops start from ₹40 lakhs!
1. What are the important factors to consider while choosing the location for your restaurant?
The top factors to consider while choosing the location of your restaurant are market research, front location, upper floor or rooftop location, size, access and parking, building amenities, budget, etc.
2. What are the three P’s of a successful restaurant?
The three P’s of a successful restaurant are- people, place and product.
3. Why is location important in restaurants?
Location is a significant factor because it determines the type of clients you can reach and the number of potential customers in your area. It also plays a crucial role in creating brand preference and brand equity.